A REALTOR is a licensed real estate professional who has raised the bar to become a member of the National Association of Realtors, taken on additional training, and sworn to uphold the REALTOR Code of Ethics.
If Heather Neill is your REALTOR your property it is exposed to an enormously larger number of prospective buyers than if it were simply listed with a non-member company, or if you were trying to market it on your own. REALTORS own the Multiple Listing Service, and MLS-listed properties have an exponentially larger audience. Statistically, MLS-listed homes sell faster and with far less hassle to you, and generally bring a higher sales price, thus paying for the services of your REALTOR while putting more profit in your pocket. If you are a buyer, your REALTOR has a far larger number of properties at her fingertips than a non-member company, and you are assured of the protection of a knowledgeable professional, committed to ethics and honesty, working to get you the best home at the best price.